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Marketing

About this guide

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This guide is designed to help University of Hawaiʻi - West Oʻahu faculty, staff and students to find relevant library resources for coursework, teaching, and research related to Marketing.

The resources featured on this guide include: books, e-books, databases, scholarly journals, and vetted Internet resources. Many of these resources are RESTRICTED by license for UHWO students, faculty and staff only. If you are affiliated with UHWO, you can access restricted resources from your home or the library using your UH login and password.

This guide is not comprehensive and resources are continually being added to better support your learning, teaching and research. If you cannot locate resources for your topic, please ask a librarian for assistance.

[Image openly licensed by Skeeze from Pixabay]

Starting your Research

Reference resources, like encyclopedias and dictionaries, are a great place to start your research because their articles provide a broad overview of your topic. From these resources, you can extract keywords for further searching.

The items featured here are intended to give you an idea of what is available from our collections.

General Reference Resources

Find terms, definitions, topic overviews and trending topics by consulting reference resources such as dictionaries and encyclopedias.