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Marketing

Recommended Databases

Find peer-reviewed articles from scholarly journals in these databases. Articles from Industry magazines and newspapers are also available. You can access these databases with a valid UHWO username and password. 

Find Company Information: Video Tutorials

Links to video tutorials for finding company profiles, annual reports, SWOT analysis, SEC filings and other company info using Business Source Complete and ABI/Inform.


Newspaper Articles

Find newspaper articles by searching the following databases:


Marketing Journals & Magazines

Find marketing articles in one of the journals and magazines listed below. The list is not comprehensive, but it should help you get started on your quest for articles. Note that most of these journals are only available to UHWO students, faculty and staff and will require UH login and password for off-campus access.

  Want to find more journals?

Go to our Journal Search page and enter a journal title, title keywords or ISSN and click on Search to retrieve relevant titles.

The following publications are available on the web. Note that some of the content is only available to subscribers.