For background information about the Segmentation, Targeting and Positioning marketing strategy you may consult reference materials available from library collections. Reference materials include basic information such as:
To find additional resources and information, you may search one of the General Reference Resources databases listed in this guide's Getting Started page.
Market Segmentation : How to Do It and How to Profit from It by 
Targeted : How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers by 
Experiential Marketing : Secrets, Strategies, and Success Stories from the World's Greatest Brands by 
Positioning the Brand : An Inside-Out Approach by 
Marketing 3.0 : From Products to Customers to the Human Spirit by 
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