Go to this guide's Web Resources page to find some useful links.
Advertising and Society : an Introduction
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Advertising by Design : generating and designing creative ideas across media
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Feminists, Feminisms, and Advertising
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Hey, Whipple, Squeeze This : The Classic Guide to Creating Great Ads
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When Ads Work : new proof that advertising triggers sales
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Brand Naming : The Complete Guide to Creating a Name for Your Company, Product, or Service
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Designing Brand Identity : An Essential Guide for the Whole Branding Team
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Brand Aid : : A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position
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Experiential Marketing: secrets, strategies, and success stories from the world's greatest brands
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Go to this guide's Books & Media page to find more featured items and information about using OneSearch to find print and electronic books, and Ebook Central to find e-books.
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